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  • Consultant at NHCS

5 Simple ways to keep your business good in hard times

Updated: Jul 23, 2022


When we are running a small business it is considered as if we are having a roller-coaster ride because we see many ups and downs in the business. Sometimes everything is normal and suddenly a deep dip in the business is faced and a very tough time is experienced by the owners.

Despite all the best and possible efforts of all the members of the business firm, it seems that there is no way to come out of hard times and it seems that everything is gone.

Keeping the small business in good condition even in hard times is challenging, but giving extra attention to keyholes will help to survive the business. This is because every small business is different and every type of business carries a different type of risk that they have to overcome.

So the owner of the business should know some basic ways which he should follow to keep his business in good condition even in bad times of the organization.

5 simple ways to keep business good in hard times:-

Here are 5 simple and the best possible ways that will help the owner to keep his business good even in hard times of crisis.

1. Look in wall-to-wall-

To overcome the hard times of the business the owner must look wall-to-wall which means in-depth at his business. Every individual has the propensity to strike the most possible complications with strength and without delay. This approach helps in making good business outcomes in some situations.

This is the time to better grasp the actual size and extent of the prevailing problem and to properly understand the actual business model. For example, if any business is suffering an issue then it is the role of the owner to know which part of the business is suffering an issue whether an employee is not working up to the mark or it is the cause of the manager who has not trained their employees properly. So, as an owner of the business take a top-down approach to check the matter of concern. This will help to overcome the Hard Times of the business to some extent.

2. Continue with advertising-

The next possible way to overcome the Hard Times of the business is to continue with advertising, if you don’t communicate your business propaganda to your customers properly then they will not be able to know about it. Advertising has played a vital role in the business in the early days but now because of the overconfidence of the owners the presence of the small business on social platforms has decreased. This caused great damage and after this, a new war to uphill our business in the social market is prevailing.

Initiating strong conduct for the survival of the business is very difficult and advertising is the greatest and the best tool for achieving good in Hard Times in the business. Even if you have the first position on the social media page it is very important to maintain that position in the long run.

3. Have a complete record of employees-

Expenditure on employees is the main cost every business has to make even in Hard Times or in normal times. So the owner of the business should make sure that their money is properly spent. The owner must carry out an in-depth review of his employees so that fair people are employed in the organization and are performing an efficient job.

Almost all sought business owners are incautious about appointing an economical employee for their business. The style of their doing work and their creativeness in the job is many times suspicious.

During Hard Times appointing low-cost labor/employees for extra time is considered many times a good option, but owners of the business must continuously recruit and change their staff whenever needed to increase the level of productivity of the business.

4. Make sure that businesses have sufficient funds-

For every business organization, it is necessary to have sufficient funds. For a small business organization, owners must make sure that they have sufficient cash in hard times. To have adequate cash flows in the business if a loan is required then the owner should visit the bank and understand all the requirements that are to be fulfilled to avail of the loan, it is the first step that is to be taken to add credit in their business. Different ways may include liquidating stocks, checking up with savings, and asking any family member for help.

To overcome Hard Times business owners must have sufficient cash or should know all the different ways to add cash to their business.

5. Don’t compromise with standards-

Whether it is a small business or a big organization maintaining the standard of its products is a must. If Hard Times have come because of their product quality then owners must sacrifice and should make necessary changes. Owners should also see that the employees are not the cause of concern for product quality and find any issues then the owner must make necessary changes to overcome these issues. If the owner wants to improve the margin in any particular product then he should make changes in the components of the product, because if the strategy lacks and the customer starts dissatisfied with the quality of our product then the sales of the product will decrease. The main key to improving or increasing the sales is just by making other cuts on costs and other things while continuing their standard of final products.


Every business organization that wants to keep their business good in Hard Times must follow the above-mentioned 5 best and simple ways. These include having in-depth concern for the business, continuous advertising of the products, owners must have all the details of their employees, owners must also know that their business is having sufficient funds, and last but not least owners should see that employees should not compromise with the standard of their products. So, if the owner follows all these steps he will keep his business in a good position in Hard Times.

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